Cay Skin
I had the incredible opportunity to help curate and shape the visual narrative for the launch of a groundbreaking new sunscreen for Cay Skin, Winnie Harlow's renowned skincare brand. Working in collaboration with the team at AW Agency, Ocean Front Entertainment and Cay Skin, I helped meticulously craft a vision that embodied the essence of Cay Skin's commitment to beauty and protection. From conceptualizing the mood and aesthetics to coordinating every detail of the photoshoot, my role was to ensure that the imagery seamlessly reflected the brand's ethos and campaign objectives. The shoot unfolded as a harmonious dance of light, color, and texture, capturing the essence of the sunscreen's radiance. This campaign marked not only the debut of an innovative product but also a visual celebration of Cay Skin's journey in Sephora.
Project Roles: Art Director, Stylist
