Designer, builder, and founder helping creative people turn ideas into real-world experiences.
Part studio log, part resource library — for founders and creative teams.
What I Do
Design & Brand Work
Past projects + studio work through Serif Haus
Guides & Tools
Templates, systems, and resources I use daily
1:1 Support
Strategy calls, audits, and hands-on design help
Resources from the studio
If you’re building a brand or running a studio, this is a small collection of the tools, templates, and systems I recommend most — the same systems I use inside Serif Haus.
Launch Checklist for Website Design
Coming March 2026
Brand Guidelines Template
Coming March 2026
Creative Founder Notion Workspace
Coming March 2026
I’m Abby Van Prooyen, founder of Serif Haus, a multi-sensory design studio based in San Diego. I turn ideas into tangible experiences — brands, spaces, and moments people can see and touch — and share the tools and systems behind how I build them.
Curious by nature, detail-obsessed by default.