Designer / Creative Developer

I’m Abby — Optimistic, Diligent, + Happy to Help

I am a graphic and web designer based in sunny San Diego. I've been entrusted by national brands to handle the design, execution, and oversight of their digital and out-of-home campaigns. Additionally, I collaborate with various creative agencies as a freelancer.

To learn more about me, click here.

To view my work, scroll down or click here.

My Work —

  • Ongoing digital designs primarily based on email marketing and web assets for e-commerce marketing campaigns. Click here for full case study.

  • Provided art direction and styling services for the exclusive photoshoot of Cay Skin's latest sunscreen launch, specifically launched in Sephora. Click here for full case study.

  • Web design project for a pharmacist-run, family-owned skincare product line specializing in gentle formulations for babies. Click here for full case study.

  • Web design project for a high-powered body scanning technology. Click here for full case study.

  • Comprehensive brand launch, including brand positioning, strategy, naming, identity, website, and 360 marketing for a clean, luxury detergent brand. Click here for full case study.

  • Email marketing and web banner assets tailored to engage and inform consumers by communicating key messages about the skincare products. Click here for full case study.

  • Multi-faceted, dynamic 360 campaign for RéVive's two new hero products that launched in Fall of 2022. Click here for full case study.

  • 360-omni channel launch campaign for RéVive's three new hero products that launched in Spring of 2023. Click here for full case study.

  • New, contemporary, marijuana dispensary brand identity redesign encompassing a comprehensive packaging line and eye-catching out-of-home advertisements. Click here for full case study.

  • Rebrand that capitalizes on its unique position as a hub for raw demos, remixes, and underground music including an OOH campaign, social presence revamp and tailored playlists. Click here for full case study.

  • Comprehensive redesign of Origins' website including a mobile-responsive version and a mobile application, purposefully engineered to create a regimen tailored to users unique needs and preferences. Click here for full case study.

  • Packaging redesign encompassing a carefully curated collection of three distinct SKUs that entice liquor consumers seeking novel, invigorating, and delectable seltzer options. Click here for full case study.

  • Designed and illustrated an instructional video for Westmore’s newest mascara launch that was featured on QVC and Westmore Beauty's social channels. Click here for full case study.

  • Designed and illustrated an instructional video for Smileactive’s newest mouthwash launch that was featured on QVC and Smileactives social channels. Click here for full case study.

  • App redesign aiming to enhance user experience by optimizing user flows, improving app usability, and cultivating a polished and sophisticated visual aesthetic that exudes professionalism. Click here for full case study.

  • Curated collection of unique and standalone poster designs. These one-off creations represent a diverse range of compelling and purposeful design expressions. Click here to view them.

  • View a compilation of meticulously captured and edited photographs, offering an intimate glimpse into some of my journeys on the road. Click here to browse.

Open to Work

Currently accepting new clients for Q2 and Q3 of 2024. Click below to set up a call or inquire for services.