SunKing Brewery — Concept Packaging Design

A concept packaging system for Sun King's Hard Seltzer line, a collection of three SKUs built on unified brand conventions, for the Indianapolis-based craft brewery distributed across 1,000+ bars, restaurants, and liquor stores in Indiana, Louisville, and Chicago. The redesign was built to stand out to liquor consumers seeking something new and refreshing on a crowded shelf.

Project Role: Art Director, Product Designer, Illustrator