Flanders

I was recruited to design a new website for Flanders, a family-owned skincare line for babies. With direction from Lindsay Lenard and web development by Adeline Rohrbach, we were able to create a web experience that elevates their new product design and attracts new and existing customers to their pharmacist-run brand. With such a rich family-oriented history and "swear by" products, they were lacking a modern brand system that would attract today's parents to try. As the Senior Designer on this project, I helped layout each site page with a clean, friendly structure that is easy to navigate and even easier to shop. With the new UI/UX design, e-commerce sales will increase as well as brand awareness.

Project Roles: Designer