RéVive Skincare

Our task for the Fall 2022 campaign was to modernize the RéVive brand's consumer facing communications with 360 thinking, imbuing it with more emotion and enriching storytelling, while maintaining the brand's strong science-backed credibility. With the help of my Art Director, Lucia Martinez, and my copywriter, Damara Pratt, Jane Smith Agency helped RéVive create a dynamic 360 campaign with a model personality - a first for the brand, whose campaigns previously focused exclusively on still life. The campaign launched two new hero products - a neck serum and an eye mask - and included a mix of video, still, product, science / ingredient, and teaser assets. The goals were to broaden the Fermitif product franchise by introducing a new Fermitif Neck Serum designed to work with their best-selling Fermitif Neck Renewal Cream SPF 15, as well as expand the global best-selling Masque des Yeux leave on eye product with a cooling and revitalizing hydrogel eye mask that delivers immediate results.

Project Roles: Designer

Skills: Art Direction, Content, Design, Digital, E-Commerce, Editing, Adobe Illustrator, Adobe InDesign, Keynote, Mobile, Adobe Photoshop, Print, Retouching, Social, Still Life, Visual Development, Creative Direction, Storyboarding, Strategy, Creative Strategy, Media Strategy, Design Strategy, Creative Research, Still Life Photography, Packaging Design, Portrait Photography, 2D Graphics, Signage

Media: Advertising, GIFs, Large Format Photography (Digital), Mood Boards, Packaging, Posters, Products - Physical, Visual Designs, Naming, Taglines, Editorial Designs, HTML 5 Banners, Campaigns