The Green Stop — Concept Brand Identity
A concept brand identity for The Green Stop, a former gas station and convenience store in Log Lane Village, CO, reimagined as a recreational dispensary. The identity leans into the space's rich history — gas meters, vintage-style emblems — paired with a friendly color palette and a mix of established and playful typography to create a modern dispensary brand that feels safe, social, and inviting to curious newcomers.
Project Roles: Art Director, Creative Director, Illustrator, Designer