The Green Stop — Passion Project

Gas station and convenience store turned recreational dispensary located in Log Lane Village, CO, The Green Stop is tailored to attract curious newcomers and people who are looking for a safe, inviting environment. Their new brand identity aligns with their playful, social yet safe, friendly vibe and represents a modern day recreational dispensary that has a rich history through the use of gas meters and vintage styled emblems. The overall system is defined by a friendly color palette, a mix of established, playful typography and shape language inspired by their heritage.

Project Roles: Art Director, Copywriter, Creative Director, Writer, Director, Artist, Illustrator, Letterer, Designer, Type Designer

Skills: Design, 2D, Art Direction, Content, Digital, Environmental, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print, Social, Vector, Creative Direction, Type Design, Storyboarding, Project Management, Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Apparel Design, Product Development, Packaging Design, Content Writing, Directing, Signage, Illustration

Media: Brand Guidelines, Art, Branded Content, Icons, Illustrations, Lettering, Mood Boards, Packaging, Patterns, Product Designs, Products - Physical, Social Media Content, Visual Designs, Environmental Design, Briefs, Branding, Brand Identity, Billboards