Origins — Passion Project

I created a comprehensive redesign of Origins' website, meticulously crafted to highlight the brand's fundamental principles encapsulated by the phrase 'Powered by Nature, Proven by Science.' The primary objective was to accentuate the brand's commitment to utilizing natural ingredients, underscore their sustainable and philanthropic initiatives, and seamlessly integrate structured brand guidelines across every page, thereby establishing an invigorating and cohesive digital realm.

In addition to revamping the desktop website, I devised a mobile-responsive version and a mobile application, purposefully engineered to guide users on a personalized skincare voyage, culminating in the creation of a regimen tailored to their unique needs and preferences.

Project Roles: Art Director, Copywriter, Creative Director, Writer, Director, Artist, Illustrator, Letterer, Designer, UI/UX Designer, Front-End Developer, Web Designer

Skills: Design, 2D, Art Direction, Digital, Environmental, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print, Social, Vector, Creative Direction, Storyboarding, Project Management, Strategy, Creative Strategy, Brand Strategy, Design Strategy, Apparel Design, Illustration

Media: Brand Guidelines, Art, Branded Content, Icons, Illustrations, Lettering, Mood Boards, Packaging, Patterns, Product Designs, Visual Designs, App Design, Briefs, Branding, Brand Identity, Web Design, UI/UX Design